D&AD New Blood 2017 Entry //
The brief, set by Hasbro, was to invent a party game for 16-26 year olds that would bring people together, away from their mobile devices and the internet.
Title Sequence is inspired by millennials’ use of emojis in modern communication, and draws influence from the classic party game ‘Charades’. Players must create a sequence of images to represent a film, using up to 5 of the 200 emoji-inspired ‘icon cards’. Their team-mates must then guess the film correctly in two minutes to win the points.
Along with the release of this game there would be an advertising campaign where ads would appear in public places. The adverts would simply display a sequence of icon cards describing a film, which could be made during the game. The series of adverts would give the target market a taste of what the game is like to play, as they would be challenged to figure out what the film is each time they see an ad. Audiences could then verify their answers by going on to the game's website, where it would be on sale.